DEVELOPMENT OF TOURIST BUSINESS IN A ENVIRONMENT (CASE: MRIZI I ZANAVE – ALBANIA)

Agim ASANI

Abstract

With the development of technique and technology and with it changes in society in their lifestyle, more and more families, especially in the last 20-30 years, are moving to cities. Depending on the countries, this process varies, in some countries, it is increasing, while in others it is decreasing, but there are also countries or regions where the situation is reversed. We have such a positive case in Albania, in the vicinity of the city of Leza, named "Mrizi I Zanave", which is the best example of a tourism business that can be developed in a rural environment. There are such examples all over the world, where apart from the economic benefits for the investor and the region, there are also several other benefits such as social - by keeping and returning the population to live in that place, agricultural - by ensuring that domestic agricultural products will have a reliable placement, tourist benefits - with the development of tourism and hospitality and several other benefits. Apart from the local population, the development of a tourism business in a rural environment is also an opportunity for city dwellers to experience the natural beauty, cultural heritage, folklore, and cultural manifestations and of course to taste the local food products. In this research paper, we analyze the theoretical part of a tourism business in a rural environment and the practical part with a description of a concrete successful business in a rural environment such as the agro-complex "Mrizi i Zanave" in the village Fishta, Albania. From the results of the research, we hope that our work will contribute to the use of such good examples in other rural environments where conditions exist.

Pages: 11 - 16