SWOT ANALYSIS OF THE TOURISM POTENTIAL OF THE PRESPA REGION

Arben ODA, Sali ZHAKU

Abstract

This paper aims to explore the natural, cultural, and historical potentials of the Prespa region. We analyze the opportunities for the development of tourism by enhancing alternative forms of tourism by the distinctive potentials of this region. Consequently, we present all possible shapes of tourism, which have the opportunity to develop, and analyze data with other tourist regions and identify the problems that hinder the development of tourism. Further, we present investment opportunities and needed measures for sustainable tourism in this region. Various forms of tourism are an opportunity for gathering tourists throughout the year and not just during the summer season. The attraction of the area is an opportunity for foreign and domestic investors in the establishment of a tourist area with tourist contemporary models. Using the SWOT method of analyzing the factors, we will give some suggestions and directions of action needed to improve the tourist offer, making it attractive and competitive in the market.

Pages: 35 - 42