STREAMLINING POSTAL SERVICES IN NORTH MACEDONIA: A CASE STUDY

Florinda IMERI, Ermira MEMETI, Agon MEMETI

Abstract

The COVID-19 pandemic has indeed been an extraordinary situation that has required adaptation to new circumstances and forced all market players, including postal operators, to adjust to new challenges. It is important to note that the postal industry has faced challenges in the past decade, including declining mail volumes and revenue. However, many postal operators have implemented various strategies to adapt to changing market conditions and remain profitable, including the adoption of modern technologies such as Postal Management Systems. These systems provide a centralized platform to manage and track various postal operations, which can help postal operators optimize their operations and reduce costs. By automating several tasks involved in managing postal services, these systems can reduce manual labor and increase efficiency, enabling postal operators to offer better customer service and improve their bottom line. Overall, implementing a Postal Management System can be an effective strategy for postal operators to overcome the challenges faced by the postal industry and improve their performance in the long run. This paper aims to introduce the benefits of a Postal Management System to the postal services in North Macedonia.

Pages: 234 - 243