TEXT AND IMAGE

Nora HALIMI

Abstract

The influence of graphic design on our daily lives is undeniable. It starts when we open our eyes in the morning and continues until they close at night. The designs (patterns) we come across every day have something in common. What are we referring to in this case? One of the basic building blocks of graphic design is the combination of text and image. So, what is the relationship between texts and images? Does an image have the simple function of illustrating the text? Does text control the use of images? Or is there some form of dialogue between them? Regardless of the problems that arise, the relationship between text and image is a crucial element of graphic design. They have a long history of contact and exchange. The idea is to continue the interaction, despite the tensions that text and image have in art history practice. In general, the meaning of the design should not arise from text or images alone, but from the interaction of text and image. So, the question is how to "marry" the text with the image in our designs. The most straightforward relationship between them is when the text and the image match each other, which means that the image illustrates the word/text because it resembles the subject/object. The opposite happens when image and text conflict with each other. When the relationship between them is not direct, the viewer must play an active role in creating the message's meaning.

Pages: 130 - 136