BARLEY AS A RAW MATERIAL FOR BEER PRODUCTION AND ITS PROCESSING TECHNOLOGY
Gresa AHMA, Kushtrim GASHI, Mereme IDRIZI, Hanife RUSTEMI-AMETI, Xhezair IDRIZI, Rejhana LUMA, Hava MIFTARI, Durim ALIJA, Eljesa ZIBERI
Abstract
The study aimed to assess consumer awareness of beer production and its importance in their daily lives. It explored consumption habits, frequency, and locations of beer consumption. Being a less affluent country, the cost of beer posed challenges, affecting sales. The study also examined whether the offered price fulfilled the specified conditions for beer production. It summarized data on consumer interest, consumption habits, and beer-related factors.The Covid-19 pandemic impacted the economy, including the beer industry, emphasizing the need for hygiene in equipment, production processes, and employee practices. The conflict in Ukraine caused price hikes, including beer. Despite this, citizens were already accustomed to ongoing price increases. The pandemic highlighted the importance of controlling, emphasizing, and extensively testing food products, including beer. The study supported these findings, presenting data on gender, age, nationality, and consumer preferences related to beer.Although multiple countries were included, the main focus was on Kosovo, which had the highest representation. The findings showed that 73.9% of respondents enjoy beer consumption, with 26.7% willing to spend an average of 30 to 40 euros. Furthermore, 89.9% of participants were willing to pay a higher, symbolic amount for higher-quality and safer beer meeting necessary standards for adequate consumption.
Pages:
56 - 65