MEDIA CONTENT IN THE AGE OF ARTIFICIAL INTELLIGENCE (AI)
Faton MURSELI, Behar MJEKIQI
Abstract
Digitalization has significantly influenced the challenges facing the media industry. The very process of media transformations "is no longer a technical need, but is already a social reflection and need, a need for communication, a need for solving political and technological problems in the society of this time" (Bebić & Volarević, 2016). Therefore, the attention of users is increasingly difficult to capture, thanks to the diversity of media publications, and in this sense traditional media often fail to respond to specific audience demands (Trattner, et al., 2022).Today, users are exposed to a large amount of information on a daily basis, their content is increasing, so media content cannot be imposed on users, but they choose only what they are interested in for consumption. However, traditional electronic media have understood the importance of the new multidimensional environment, therefore they are using a multiplatform through the Internet that use digital technology both to place the content and to personalize the offers against the user (Ćitić, 2020).
Pages:
107 - 115